We’re hosting a FREE webinar on Tuesday with business strategist and financial coach Shanna Skidmore and Once Wed editor-in-chief Emily Newman.
Together we’ll navigate the topic of pricing within the creative industry and how you can go about creating margin and finding freedom in your life and business.
During the 40-minute session we’ll also be sharing the experiences of floral and event designer Jessica Zimmerman and photographer Rachel May, both of whom have applied Shanna’s teaching principles to their own businesses.
The concept of elopement is a beautiful thing to consider: “to run off secretly to be married.” The story of two lovers who know that they want nothing more than to be together is a time-honoured one, and while most couples choose a larger wedding with many guests, there is certainly something to be said for those who simply want to be wed. So, how does a couple elope while maintaining a simple, beautiful aesthetic that suits their personalities? These images show us that all it takes is a few simple things: a lovely dress, a non-fussy bouquet, and a special location – oh, and an amazing photographer to capture your memories forever.
More from the photographer, Amelia Fullarton: “As a photographer, I love the idea of a low-key wedding experience that doesn’t sacrifice the visual elements and allows me to capture a few simple, truly beautiful moments. This editorial is all about two lovers escaping for a weekend away in the Byron Hinterland. It shows that an elopement or wedding can still be really incredible without a huge budget. A heavenly dress, flowers, and a special location can simply be enough to make your day stunning.”
Over the past few days you may have noticed we’ve been sharing advice for creative entrepreneurs and small business owners on pricing and profit.
We wanted to let you in on why we’ve been doing this.
After Joy and I released our last course we sent out a survey trying to gather more information on what our community was really struggling with; what they wanted to learn more about.
The results were fascinating – and also unanimous. Everyone was struggling with pricing. Here were the most common responses.
Is there a “right way” to price my work? Pricing feels so arbitrary to me, like a big guessing game.
I know my services are worth more than I’m charging, but if I increase my prices I won’t book enough clients.
It’s hard to put a price on my creativity and my expertise. How do I communicate the true value of my service to clients?
I want to be able to charge more (what I’m worth), and work less. But how do I set those boundaries in my personal and professional life?
I have heard bits and pieces of information on all different pricing models, but I struggle with pulling it all together and applying it to my business.
At what point is my skill and expertise strong enough to raise my prices?
I’m booking a high percentage of inquiries, but I still don’t feel confident in what I’m charging.
Do these resonate with you?
It was obvious to both Joy and I that we needed to create a course to help address these concerns, but neither of us are pricing experts, which is why we reached out to Shanna Skidmore.
Shanna is a business strategist and financial coach who specializes in working with creative entrepreneurs. She has a degree in business and psychology, and she took every art class she ever could at college. She’s worked in the finance, fashion and wedding industry so she’s uniquely positioned to understand the nuances of the needs and situations faced by creatives.
We’ve also seen first-hand how Shanna has completely transformed several of our friends’ creative businesses and lives through the principles she has taught them.
Because we know more of you need Shanna’s help than she has hours in the day, having her write a digital course for us was the best way we could make her teaching affordable and accessible.
The result is Pricing for Creatives – a 120 page digital course to take you from surviving to thriving in your business. Whether you’re just starting out or are an established business owner, we’re confident you will find tremendous value in this course.
CLICK HERE to be taken to the course website and read more.
The course has been officially released today and is on sale until February 11.
Can you imagine what your day would look like if your business was thriving?
Let’s imagine this life together for a minute.
You wake up slowly in the morning, sip on hot coffee, and spend some time reading your favorite book. You head into your studio about 9am and meet your admin assistant who is already hard at work, answering emails and handling inquiries received from the night before. Your studio assistant is busy unpacking boxes from the weekend’s wedding and managing inventory for the week ahead.
Your job? You put some Amos Lee on Spotify and then dive into the first creative project on your list.
Sounds like a bit of a dream, doesn’t it?
But it can happen, and Britt Bass is proof. Britt’s a successful abstract painter with a thriving business. From struggling to make ends meet to the creative and financial freedom of trying new product lines and designs, Britt completely transformed her business with the help of Shanna Skidmore.
It turns out it was her pricing that had been holding her back for so long.
Click here to read more and learn how Britt created a sustainable business… and the freedom to spend her days painting!