We believe that continuing education and craft development should be something of utmost concern to your wedding vendors, and this is just one of the reasons why we’re honored to showcase a series of images this week from a recent workshop for photographers. Read on for more, and be sure to come back each day this week to be inspired by more breathtaking images.

Loom is a practical teaching platform for photographers that encourages authentic documentation of the human condition. Ginny started her career as a designer & stylist and found by manipulating a scene for the sole purpose of beauty, the authenticity and memory of a moment was lost. She began to seek a method that encouraged a true representation of how her clients felt and communicated not just what they look like. She then begun to apply this technique to editorial shoots, lifestyle campaigns, lectures and now the Loom Series.

The Loom Series is a worldwide teaching platform for Photographers. Twice a year we welcome photographers to our chosen venues for educational lectures, observations, shoots and camaraderie. In small groups, the attendees are welcomed into curated environments with the sole purpose of documenting the story as it unfolds. By storyboarding each shoot in advance and allowing the natural relationships of the subjects to shine through, Ginny allows the photographer to focus on the subtleties in life we often overlook. This first shoot from our Nashville series followed a lazy afternoon in the kitchen with Will & Hannah. Ginny used the chemistry and playfulness of this real couple within the shoot to allow their natural relationship to flourish.

All Images taken at Loom Series Nashville

Creative Director: Ginny Au | Art Direction: Kaela Rawson | Location: Bloomsbury Farm | Prop Design: Ginny Branch | Creative Assistant and MUAH: Once Wed | Photography: Meghan Kay Sadler


Comments (2)

Blake | Reply

Once wed was just featured on Annovnce as one of our favorite wedding blogs. Check it out at http://www.annovnce.com

Christopher | Reply

These photos are awesome! Thanks for the inspiration!

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