How to Design for Camera

StylingRealvsCamera_DedicatedEmail_V1Have you designed something that you’ve loved, only to see it photographed and turn out not at all like you expected?

This result is to do with the gap between the three-dimensional world we inhabit and the two-dimensional word of photography. It’s a challenge all creatives face.

We worked with some florists to look at ways of combatting this problem. We are sharing some of the results with you in a video on Wedding Styling 101 today.

Click here to read more and watch the video


Once Wed was launched in March 2008 to meet a need in the marketplace for an online listing service for second-hand wedding dresses. Within a short time, the company had developed into an online wedding publication and resource to provide newly-engaged brides with inspiration and tools to plan their dream wedding. 

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