How To Sell Your Wedding Dress Using Social Media

How To Sell Your Wedding Dress Using Social Media

Here are some tips for using social media to promote the online sale of your wedding dress through Once Wed’s listings. Utilizing these ideas will increase the chances that you will be able to deliver your beautiful dress to a new bride!

Present Quality Photos

Before you start to market your designer gown using social media, it’s important to make sure you are using quality photos to sell your dress.


Take advantage of your internet presence! Tweet the link of your Once Wed listing along with a very short description of your dress. Adding in a “RTs are appreciated” may be a good strategy to ensure that others see your link.


You can also post photos of your dress on your Facebook page along with the link to your Once Wed listing. Facebook is the perfect platform to share details about your dress that you may not have room for on Twitter. Now that Facebook has a “share” option, your friends may be able to help you out by sharing the link to your dress with their friends as well. You never know whose friend of a friend of a friend is looking for your dress!


Facebook and Twitter are fantastic resources for marketing your dress, but they are not the only platforms you can use to increase your exposure. Instagram is a creative way to share pictures of your dress with your friends and others across the country. Include hashtags describing your dress under your photos to share them with people who don’t follow you. Effective hashtags may be #oncewed #weddingdress #wedding #usedweddingdress #moniquelhuillier #oscardelarenta…etc.


Pinterest is also a wonderful resource for marketing your gown. Brides across the country use Pinterest as a virtual bridal brainstorming book. Once Wed has made it easy for you to pin pictures of your dress by adding the “pin it” icon on each photo. If you use this, make sure to include your the name of your dress designer and the words “wedding dress” in the description of your pin. Including keywords will make your dress show up when people search on Pinterest. Brides won’t see it if they can’t search for it.

Be Responsive

This is one of the best tips we can share with you about using social media to market your dress: be responsive to inquiries and comments when you’re using social media to market your dress. If you get an inquiry about your dress via e-mail, Twitter, Facebook…etc, make it a point to respond within 24 hours. This is a big investment for some brides, so taking time to answer their questions will pay off in the end. Try to remember what it was like when you were making the decision about your dress. Be their friend and help them through this process!


Get started by making your Once Wed used wedding dress listing here!


Once Wed was launched in March 2008 to meet a need in the marketplace for an online listing service for second-hand wedding dresses. Within a short time, the company had developed into an online wedding publication and resource to provide newly-engaged brides with inspiration and tools to plan their dream wedding.