How To Optimize Your Wedding Dress Listing Online

How To Optimize Your Wedding Dress Listing Online

If you’re going to use Once Wed to list your used wedding dress online, we have a few tips for how to optimize your listing. When listing your used wedding dress on Once Wed, make sure to include great pictures and a fantastic description. Also, price your dress to sell and promote your used wedding gown using social media.


The pictures you choose to represent your wedding dress online are the key to marketing your dress. You have to include great photographs of your wedding dress that present it in the best possible light. The photos you choose should make your dress shine among the other dresses as potential buyers look through our different collections. It’s important to remember that dresses always look better on a body rather than hanging on a hanger, so include pictures of you wearing your dress.


The description box is the place where you can make your listing come alive! Once you have drawn in potential buyers with your fantastic photos, use the description to tell them how and why you fell in love with this dress. In addition to your dress love story, include all of the details that make your dress special; the type of fabric it’s made of, the designer, and any additional details about the style and construction. Also, use the description box as a place to go into detail about any defects your dress might have. You want to tell buyers about any tears, marks, and stains. You can also use the description box to mention whether you’re including shoes or other accessories with your used wedding dress. Including extra accessories that have already been styled to go with your wedding gown will definitely increase its appeal to potential buyers!


You can also price your dress to sell as a way to optimize your listing on Once Wed. Once you have determined the value of your dress, it may be a good idea to list it at a little bit less. Pricing your dress competitively will make it stand out among other similar dresses listed online. You can make selling your dress quick and easy if you price it right!

Utilize Social Media

We live in an age where almost everyone is glued to their phones, tablets or computers. As a savvy seller on Once Wed, you should utilize social media outlets to promote your wedding gown to ensure that it sells faster! Use Facebook, Twitter, Pinterest, and Instagram to increase your internet exposure.

Now you can start by listing your dress on Once Wed!


Once Wed was launched in March 2008 to meet a need in the marketplace for an online listing service for second-hand wedding dresses. Within a short time, the company had developed into an online wedding publication and resource to provide newly-engaged brides with inspiration and tools to plan their dream wedding.