How to Tie a Bowtie: A Gentleman’s Guide

Is there anyone else who finds navigating the world of menswear to be much more confusing than women’s fashion? Men’s fashion has become so much more exciting over the past few years, and with grooms wanting to look chic and stylish on their wedding day, we decided to reach out to Hendrik Pohl, the founder of online neckwear brand, Bows-N-Ties, to give the full scoop on how to properly tie that “knot,” as well as share a preview of men’s fashions to come.

Q: You are the founder of online neckwear brand Bows-N-Ties. You have been mentioned in a wide range of wedding publications, and you have made quite the name for yourself as one of the best places to shop for wedding ties. What inspired you to design ties especially for weddings?
A: I get asked this question a lot. To be honest, if you would have told me 10 years ago that I would one day design and sell ties, I would have thought you were crazy. But, now that Bows-N-Ties has been in business for 7 years, I couldn’t imagine a different life. I love what I do. Our first wedding collection was launched 5 years ago. It all started after we received lots of requests from customers to make ties that match their wedding colors.  I love the challenge of creating new collections, and after seeing that there was a need for wedding ties , I jumped at the opportunity.

Q: At Bows-N-Ties you add many new collections each season. How do you choose your colors and designs?
A: That is a great question, and basically, we want to make sure that what a groom chooses will align nicely with what his bride chooses. We draw a lot of inspiration from wedding dress designers, and to forecast color trends, we collaborate with almost a dozen bridesmaids dress brands to create collections around their latest color palettes. Once we have narrowed down the color trends, our designers create a wide range of color combinations, fabric weaves, and patterns using these hues.

Q: What is so special about the bow tie vs the standard necktie?
A: Bow ties have seen a huge comeback in recent years. In fact, there are 4x more Google searches for bow ties than there are for neckties. Simply put, bow ties are a fun way to infuse some personality to a look. Depending on the style you choose, you can add all types of characters to a look, ranging from classic and formal to vintage and rustic.

Q: With so many different bow tie styles available, what advice can you give a groom to pick out the perfect one for his big day?
A: This all depends on the type of wedding, setting, season, and color scheme. Want something more formal? Then stick to solid colors. Is your wedding taking place outdoors during spring or summer? Pastel hues as well as summer-typical fabrics such as cotton, linen, or silk are great choices. Want something more unusual? Then choose a diamond tip, batwing, or oversized butterfly bow tie style. The options are endless. You simply have to choose the tie that speaks to you. At the same time the tie needs to compliments the wedding theme.

Q: What suggestions do you have to add additional accessories to compliment the bow tie? But instead of choosing a pocket square that perfectly matches the bow tie, pick one that is different in color and pattern, yet compliments the look. Other great accessories are lapel flowers, boutonnieres, suspenders, and cufflinks. However, don’t go overboard with your accessories!

Q: Tell us a little bit about bow tie colors. What colors are most popular for weddings?
A: It all depends on the season. Recently bow ties in mint, peach, and blush have been most popular. For that reason we have added over 100 new styles in these colors not just for bow ties, but also neckties, pocket squares, and kid-sized ties (which will always get an ooo and aaah from the guests!).

Q: What can we expect from Bows-N-Ties for the 2016 wedding season?
A: There are several exiting changes coming for us, some of which I won’t be able to share until spring. We will certainly continue to add new collections for the latest seasonal hues, as well as working on a new collection of toddler bow ties for ages 1 to 3, a wider assortment of linen and cotton pocket squares, a new neckwear line made in Italy, our first collection of lapel flowers, and more tie clips and bars.


Once Wed was launched in March 2008 to meet a need in the marketplace for an online listing service for second-hand wedding dresses. Within a short time, the company had developed into an online wedding publication and resource to provide newly-engaged brides with inspiration and tools to plan their dream wedding. 

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