An Abundance of Floral Creativity













The only thing more wonderful than being around creatives is seeing the beauty they create when they combine talents!  We are excited to share some of the magic created by this group of floral designers during their one on one workshop.

From Stylist/Floral Designer Nicole Land:
It was truly a pleasure to welcome two Mexico City based floral designers, Ana Paula and Veronica of By Allegra, in the studio for a two-day floral design intensive. During the workshop, I wanted to create a feeling of freshness, tone on tone, and overgrowth, for an overall modern yet romantic floral experience.

We used a palette of dusty pastel, varied shades of pink, taupe, cream with highlights of burnt sienna to create a soft yet grounded color story. We used color-blocking in a mix of simple and complex garden arrangements, focusing on texture and movement in our pieces.

I couldn’t be prouder of the work we accomplished together and I can’t wait to see By Allegra take Mexican floristry market by storm!

Photography Jacquelyn Hayward | Styling and Floral Design by Nicole Land Soil and Stem for By Allegra | Dress Reformation | Venue The Charcoal Loft | Dessert Tulie Bakery |


Once Wed was launched in March 2008 to meet a need in the marketplace for an online listing service for second-hand wedding dresses. Within a short time, the company had developed into an online wedding publication and resource to provide newly-engaged brides with inspiration and tools to plan their dream wedding. 

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