Public service announcement for any bride-to-be with a gypsy soul and a bohemian spirit: there’s a new bridal designer in town, and you’ll love their gowns. Lover’s Society is an expression of the modern-minded bride who wants the latest fashion while it’s happening. With a wanderlust heart and a defined style, the Lover’s Society bride knows who she is and what she wants.
This newbie brand from Australia is committed to evolving with the changes that happen in fashion by regularly introducing new styles as ‘limited editions’. Debunking the standard ‘two markets a year’ bridal cadence, Lover’s Society has no timeline, and only evolves when brides want something new and unique.
The Lover’s Society launch collection is a perfect mix of bohemian, free-spirit flow and figure defining bridal gowns. With interesting cuts and unique fabrics, a Lover’s Society bride can feel like herself, never a cookie-cutter version of ‘bridal’. With stretch fabric and unique laces, a Lover’s Society bride can feel both comfortable and sexy, dancing into the hours of her wedding night.
Exclusive to Lovely Bride in the US, Lover’s Society strives for a deep engagement with brides, which is best achieved when working exclusively with one retailer, like Lovely. All twelve Lovely Bride shops carry Lover’s Society, which can be found in New York City, Chicago, Los Angeles, Dallas, Miami, Houston, Philadelphia, Washington DC, San Francisco, Charleston, Phoenix, and Rochester NY.
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