‘When we eliminate the need to control, what do we see? What can we capture?’
The Loom Series is a practical teaching platform for photographers that encourages authentic documentation of the human condition. Loom began when Ginny Au found that by manipulating a scene for the sole purpose of beauty, the authenticity and memory of a moment was lost. Loom is founded on the principle of seeking a method that encourages a true representation of how clients felt, not just what they look like.