Lake Como Villa Inspiration

Mara of Neithersnow recently sent over this stunning inspiration shoot from photographer Cinzia Bruschini on the banks of Lake Como at this  gorgeous villa . It was a fairy tale setting styled by Cristina of Le Jour du Oui with so many beautiful details and moments.

Venue: Villa La Cassinella - Lenno (CO) | Photographer: Cinzia Bruschini | Video: Paolo Manzi | Wedding dresses: Max Mara Bridal | Calligraphy: Neither Snow | Shoes: Giordano Torresi | Flower-design: Sofia Barozzi @Il profumo dei fiori | Wedding Cake: Giulia Marson @Sweet Pastry Lab/Maggioni Party Service | Hair&Make-up: Veronique @Trucco Sposa Milano | Model: Margarita@MP Management/Milan | Event design, styling and production: Cristina Di Giovanna @Le Jour du Oui | Special thanks to Villa La Cassinella Staff and to Max Mara Press Office

09.12.13 /

We’re Hiring an Account Executive!

hiring

If you want to work from home, have flexible hours and love interacting with people, you should check out this position. The secret is…. the people you’ll be calling really want to talk to you, they just won’t know it until five minutes into the call. Getting to that point is what we’ll train you to do. So if you are interested in learning state-of-the-art selling, building a career (not just a paycheck) and working for one of the finest wedding publications in the world, please send us your cover letter and resume. We are eager to get to know you!

Let’s fast forward one year from now and discuss what a Successful Account Executive (you!) will have accomplished at Once Wed:

1. You innovated and refined an approach to close major accounts in retail, makeup, beauty, and fashion with major brands such as Macy’s, L’Oreal, and Vera Wang providing them packaged promotional campaigns including serialized social media contests, banner advertising and original styled shoots sourced and executed by the talented Once Wed creative team.

2. The incisive client feedback you provided to Once Wed Management and Development Teams lead to the creation of superior advertising services increasing client retention by 22%.

3. Your quick grasp of split testing methodologies and strong communication of the power of this approach has won you a dozen major banner ad accounts and raised average monthly banner price we charge by 17%.

4. Your efficient work, internet savvy and persuasive proposals over email, phone and social networks have moved the Vendor Guide from 60% to 85% capacity and created recurring commissions for yourself based over 200+ accounts.

5. Your clients brag to management about your customer service skills, responsiveness and attention to detail – and tell us that “whatever you pay her, it’s not enough” Some clients have even tried to lure you away from Once Wed with not so subtle job offers.

6. Your dedication to your career demonstrated by your high call volume, thoughtfulness, learning from your manager and sales team, and multiple sales books you study challenge the whole sales force to improve and propel you towards six figure earnings.

We can’t wait until next year.

Now Back to Today

If you’d like this story to be yours….

Please email Brett Newman (brett@oncewed.com) your cover letter and resume for consideration.

Desired Skills & Experience

- Appreciation of the OW style & Aesthetic
- Flexibility – Once Wed is a growing company and we will need people who can flex and adapt to change
- 2 Years of Sales or equivalent industry experience (exceptions will be made for exceptional candidates)
- Preference given to Atlanta – it’s easier to train our Account Executives if they are nearby, but we also like to take our people to lunch
- Life Experience is a major bonus (though not required)
- Dedicated phone line and high speed internet
- Installation of Rescuetime Software
- CPU or Laptop
- Headset

09.10.13 /

DIY Tea Dyed Linen Bunting

diy-tea-dyed-bunting-wedding-ideas

Do you remember the absolutely gorgeous shoot that we featured a few weeks back that Ginny Au and Rylee Hitchner created while they were in France?  Well, these talented ladies were inspired by the environment of in the South West part of France to design a minimalist-inspired shoot that highlighted the beauty of their surroundings. Ginny wanted to use this shoot as a way to demonstrate to brides that they shouldn’t be afraid to tackle simple décor for their weddings. Work with the beauty of your surroundings and utilize natural materials like silk, cotton, and linen to create a simple and magical design.

We instantly fell in love with the playful nature of the tea died linen bunting that Ginny created to mimic old-fashioned festival bunting. That shoot was one of our favorites of the year so far, and Ginny has been sweet enough to provide us with a quick and simple tutorial on how to recreate this white linen bunting.  The scene Ginny and Rylee styled looks like an absolute dream, and if you’re in love with the bunting that hangs over those sweet little tables as much as we are, you can easily reproduce the same style for your very own French-inspired wedding day. Use this DIY tutorial if you’re looking for something really simple to adorn your reception area to achieve a similar minimalistic aesthetic.

Take a few minutes and read over Ginny’s instructions on how to create your own DIY linen bunting for your wedding celebration!

diy-bunting-wedding-tutorial-ideas

Supplies:

Linen
Scissors
Thread
Sewing Pins
Cotton Cord
Tea Bags
Large Mixing Bowl or Bucket

1. Brew Tea (make sure to use a dark tea.) Take your linen fabric and cut into long strips. Pour the tea into your large bowl or bucket and allow to sit until desired color.

2. Wring the fabric and rinse lightly under cold water. Hang dry. Take a piece of paper and draw and cut a flag template.

3. When fabric is dry, lightly iron and pin your template to the fabric and cut.

4. Fray the edges by pulling a minimum of four strands on each side to create a weathered look.

5. Take your long piece of cotton cording and pin each flag in place along the cord.

6. With a sturdy cotton thread, do a running stitch along the top of each flag, making sure to go through the cording on the edges.

Photography: Rylee Hitchner | Styling: Ginny Au

09.09.13 /

How to Contour and Highlight

how-to-contour-and-highlight-makeup-tutorial

Once again, we’re delighted to share a basic makeup tutorial from Los Angeles based makeup artist, Amy Clarke. She has created this lovely tutorial along with one of our favorite photographers, Bryce Covey, to detail and demonstrate how to perfect the art of contouring and highlighting using makeup.

contour-beauty

Take these tips from Amy to add to your ever-growing arsenal of makeup techniques. We know how difficult it is to get straight information when you’re looking through hundreds of turorials on how to perfect a makeup skill (to use bronzer or not to use bronzer?!) but as always, Amy has made it easier than ever for you to learn how to use your natural bone structure and just a few key pieces of makeup to contour and highlight your best features. Use this basic makeup tip to kick your daily beauty routine up a notch!

how-to-contour-and-highlight
Contour & Highlight:

1.+ 2.  Apply one layer of foundation or tinted moisturizer all over face. I used Tarte’s BB Cream in “Medium Light”. Using a foundation brush and a cream concealer (2 to 3 times lighter than your skin tone), apply concealer (the highlight) to the under eyes, down the sides of the nose, and brushed back and upward toward the hairline.

3. Using the same concealer, highlight the center of the forehead and down the bridge of the nose, upper lip, center of the chin and on your brow bone. Lastly, apply the concealer to the jawline, just under your cheekbones.

4. Once you’ve finished with all the highlighting, it’s time to apply the contour. Pick a cool-toned cream concealer or foundation thats 2 to 3 shades darker than your skin tone. Taking a smaller, stiff brush or foundation brush, apply the contour cream to the hallows of your cheeks, just below your cheekbone, all the way to your hairline.

5.+ 6. +7. Apply the same color to your forehead near your hairline, temples, jawline, the sides of your neck and to the sides of your nose.

8. Using a wet Beauty Blender or Duo Fiber Blending Brush, blend all the contour and highlighter together until there is no more distinction between the two colors.

9. Lastly, Apply a light dusting of blush, and set all the highlight with a loose powder using a small natural bristled brush. I used Tarte’s 12 Hour Amazonian Clay Blush in “Tipsy” and Make Up For Ever’s Super Matte Loose Powder in “Translucent Natural”.

Pro Tip: You can use cream or powders to contour or highlight, creams are easier to blend and tend to look more natural. Avoid using bronzer to contour. You are creating a “shadow” so think of a color that’s similar to an actual shadow, which tends to be a cooler tone.  Use Bronzer to warm up your skin and make it look sun-kissed! 

Favorite Products: Make Up For Ever’s Foundation Brush “30N” & Senna Cosmetic Face Sculpting Cream “1.

Photography: Bryce Covey | Makeup: Amy Clarke | Hair: Heidi Marie Garrett | Creative Direction: Emily Newman for Once Wed

09.05.13 /