In the world of weddings, Ginny Au is regarded as one of the pioneers of organic, minimal design. Her aesthetic is not only visually beautiful; it is brimming with meaning and life.
We are thrilled today to officially launch Ginny’s new course, Process Driven Design, developed in partnership with Once Wed and If I Made.
Process Driven Design is an in-depth exploration of creative direction for weddings and photography. No matter your role in the industry, be it as a stylist, planner, floral designer, stationery artist, photographer, or other, this course will speak deeply to the challenges we all face in our personal growth as creative entrepreneurs.
We had Process Driven Design tested by a cross-section of wedding industry professionals. They each identified the following as their greatest takeaways from Ginny’s teachings.
Finding your creative voice and defining your brand
Understanding the importance of unique inspiration imagery, and how to source it
Creating minimal, cohesive, and original designs to transform your portfolio
Rethinking the way an environment can inform your creative process
Strengthening your styling and humanizing designs for more authentic imagery
If you are looking to forge your own path as a creative and attract clients that appreciate and value your uniqueness, Process Driven Design will resonate with you on so many levels.
The course is officially ON SALE TODAY. Register before March 31 and save $200 off the regular retail price.
This editorial created by Ginny Au is an incredible piece of visual inspiration for brides and wedding professionals alike. The blending of the traditional church ceremony with a simple open-air reception is absolutely inspiring. Starting with that magnificent floral installation hinting at the graceful curves of the church’s architecture and moving into the historic interior, we see these stunning foliage arrangements that arch and curve down the aisle in a completely natural movement. The greenery-filled view looking into the sanctuary beautifully give reference to the coming reception. We love the simple details of the outdoor reception table, focusing on texture, movement, and color. Off-setting the larger floral and foliage arrangement creates a perfectly imperfect design, balanced visually by a clustering of earthenware vessels.
Wedding imagery should tell compelling stories, express emotion, and capture genuine moments as they unfold. To create meaningful, cohesive work, we must find ways to include the expressions of people and action into our designs and imagery.
We can achieve this through movement. Showing motion in an image brings the viewer into the middle of a story, watching it unfold frame by frame.
Ginny Au is sharing with us today her advice on how to best introduce movement into your imagery, whether you are working with models or a couple on their wedding day.
Most engaged couples will agree that finding the right photographer is one of the most important wedding planning decision. We believe that this is because photography has an ability to capture and immortalize moments in time like no other medium, uniquely memorializing emotion and motion. At Once Wed, we feel that film photography has a distinct ability to do all of the above and more, adding a distinct character of art to each and every image created.
Today we’re thrilled to showcase the art of film photography from Canadian photographer Lauren Kurc, from a recent one-on-one workshop with Ginny Au. This non-traditional boudoir session does amazing work of highlighting the contrast of shadow and light, capturing the curves and movement of the body, and emphasizing the beauty in ordinary, every-day places and places.
We’ll let Lauren explain further.
I am always looking for new ways to capture something intimate without it being overly provocative or what one might expect from boudoir, which is how this shoot came about.
As a creative, I was starting to feel like my work was becoming repetitive. I was also feeling pressure to fit into a box determined by trends in our industry – but this has never been me. I come from an editorial background and I wanted to refresh and open my eyes to a new way of story telling, a new way of executing a vision, and creating art that makes you feel something; that the viewer connects with. Ginny pushed me to think about all of the components that make up the story, everything from movement to the environment we are in.
Using movement and Ginny’s process of fluid motion in this work has pushed me to document moments that are authentic to the natural rhythm of how a body moves or how a story unfolds. My eyes are open in a whole new way when it comes to composition, movement and storytelling now. I feel inspired and armed with new tools to push myself and make work that is connective, intimate and authentic.