Learn Florals From Sarah Winward


In the world of wedding florals, Sarah Winward is regarded as one of the masters of natural-inspired design. Her style is not only visually beautiful; it is brimming with meaning and life.

We are thrilled today to officially launch Sarah’s new digital course, The Nature of Wedding Floral Design, developed in partnership with Once Wed and If I Made.

To make her teachings most relevant to you and your stage of professional development, Sarah has created two separate learning opportunities: A design-focussed course exploring her floral philosophy, design and execution; and a business add-on sharing her experiences of creating a thriving floral business. You can purchase them individually, or as a package deal.

We had The Nature of Wedding Floral Design tested by a cross-section of florists at various stages in their careers. They identified the following as their greatest takeaways from Sarah’s teachings.

  • Gaining the confidence and know-how to break design rules
  • Finding confidence in wedding floral pricing
  • Reinvigorating their floral design process
  • Learning new and inspired ways to work with color
  • Knowledge, tips and tricks on wedding design, installation and execution
  • Adding natural movement to arrangements
  • Charing correctly for time and labor
  • Attracting the ideal client
  • Being inspired to grow their floral business

If you are a floral designer in any stage of your career, a floral business owner, or even a floral enthusiast looking to explore the world of flowers a little more, The Nature of Wedding Floral Design will resonate with you.

The course is officially ON SALE TODAY. Register before May 5 and save $200 off the regular retail price of the design course, or the combined design + business package deal.


04.28.16 / Featured

Classic Outdoor California Wedding

There’s nothing quite like the way Californians define a classic wedding: outdoors, under a beautiful setting sun, featuring what are sure to be stunning florals (these are courtesy of Sarah Winward, and we are in awe!). California weddings have found the perfect intersection of elegance and unexpected beauty.

Ruxandra and Scott’s intimate wedding is no exception: if the bride’s chic sense of style wasn’t enough, then the gorgeous use of florals throughout the event’s design would certainly do the trick. Starting with the blush hue of her gown, Sarah Winward added a complimentary variety of blooms ranging from neutrals (white, cream, and sand) to saturated (soft pinks, corals, and hints of burgundy).

Read on for more from Joy Proctor Design:

“Ruxandra and Scott fell in love with the unique charm of Sunstone Villa and knew immediately that it would be the perfect backdrop for their intimate wedding. Surrounded by 40 their closest friends and family, they exchanged vows in front of the beautiful Villa. Ruxandra’s blush Carol Hannah gown inspired the color palette of blush and rose, which complimented the natural colors of the location.

Guests were greeted with refreshing herbal lemonades, and seated in beautiful weathered cane back chairs. After entering in a vintage car, Ruxandra was escorted up the olive tree lined drive by her brother. The aisle was lined with clusters of potted plants and floral arrangements in stone estate urns. After exchanging their vows, guests were invited through the house to cocktail hour, held on a patio surrounded by planted herbs, olive trees and lavender. Soft linen sofas and lounge furniture made for an elegant, yet relaxed cocktail party.

Making their way to dinner, guests found their seating assignments on silver trays and plant filled drawers on an antique cabinet. The intimate al fresco dinner was held around a beautiful oak tree, from which multiple chandeliers hung in a cluster. Long wooden tables with beautiful linen runners were adorned with beautiful gardenesque florals and votive candles. Linen napkins wrapped in vines sat atop ironstone chargers with the dinner menu right below. Serenaded by a sweet D’Jango Reinhardt style band, guests danced under the stars and celebrated the beautiful couple.”

Photography: Jose Villa Photography | Wedding Planning & Design: Joy Proctor Design | Floral Design: Sarah Winward | Venue: Sunstone Winery | Wedding Dress: Carol Hannah | Cake: Decadence Cake | Catering: Whoa Nelly | Hair & Makeup: TEAM Hair And Makeup | Linen Rentals: La Tavola Linen | Rentals: The Tent Merchant | Band: The Leftover Cuties | Officiant: Jerry Bellamy | Ceremony Music: Sam Adams | Transportation: EOS Transportation

04.28.16 / Featured, Real Weddings, Real Weddings Blog, Wedding Ideas, Wedding Ideas Blog

How Sarah Winward Creates Movement Through Color

If you’ve ever seen one of Sarah Winward’s floral designs, you’ll know how masterful she is at her use of color.

Listening to her describe how she creates a color palette for an arrangement is both beautiful and inspiring.

“My favorite part of designing a centerpieces is determining the color palette. Colors really get me going! I love finding one stem that inspires me and then building off of that one color to make a palette.

While the overall color palette for a wedding will be consistent, each arrangement takes on a life of its own. The underside of a leaf, the center of a flower that’s a different color; when I’m making a centerpiece, finding those little moments is when I get really lost in the design.”

Today Sarah is sharing with us her thoughts on color and how she uses it to create movement in an arrangement.

CLICK HERE to learn more and watch Sarah designing a centerpieces.

04.27.16 / Featured

Top 3 Tips for Running A Wedding Business

When it comes to running a business there are many lessons we need to learn from experience.

But there are equally other lessons it would be nice to learn from someone else before jumping in head first!

Sarah Winward is sharing with us 3 of her biggest learning curves from her years in business.

Regardless of your role in the wedding industry, we’re confident you’ll be able to relate to her experiences!

CLICK HERE to learn more.

04.26.16 / Featured