Posts By: Mary McLeod

(how) Can I like being on Instagram?

At a recent workshop, Emily asked a group of florists,“How many of you spend more time curating your Instagram than your blog or website?”14 out of 15 raised their hands. What’s more, 10 out of 15 said a lot of their weddings for next year came from Instagram. [Big eyes emoji.] Instagram is creating a huge and… Read more »

Win a Seat from Ginny Au!


‘When we eliminate the need to control, what do we see? What can we capture?’ The Loom Series is a practical teaching platform for photographers that encourages authentic documentation of the human condition. Loom began when Ginny Au found that by manipulating a scene for the sole purpose of beauty, the authenticity and memory of a moment was lost…. Read more »