Good Morning! I hope everyone had a wonderful Easter weekend. Photographer Shelly Kroeger recently teamed up with some amazing vendors to put together a gorgeous fashion story in New York City and I’m thrilled about the opportunity to share the results of their collaboration with you on Once Wed. I don’t know about you, but I’m especially loving the ruffle wedding dress below…

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yellow and gray wedding flowers

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Make-Up: Nam Vo

Hair:  Jeff Chastain

Flowers: Melanie of Melarosa Inc.

Venue: The Metropolitan Building in Long Island City

Wedding Dresses and Headpieces: Gabriella’s Bridal Salon

Photography: Shelly Kroeger Photography


Comments (28)

Erika | Reply

i’m going to be blogging this forward this week! – i’m in LOVE with the photography and dresses – especially the tier one! .. i’ll be sure to let u know when i post! – great blog!!!!

Emily L | Reply

I just bought my veil from Gabriella’s! If I hadn’t already bought my dress months ago, I would have been in so much danger of buying one of those too! This salon was incredible, and the staff was so wonderful, I can’t say enough great things!

Anni {Lovely in Love} | Reply

That shoot was to die for. Seriously lustworthy!

Leah | Reply

Ooh! I love that little delicate chiffon headband. So romantic.

forget.me.knot.weddings | Reply

Love this shoot and the amazing dresses. I actually had a post all ready to go about this shoot for this week too!

katie | Reply

these dresses are seriously gorgeous!

Sarah | Reply

Wow, I’m in serious lust! Who is the designer of the ruffle dress at the top?

tessa | Reply

this is absolutely lovely. the ruffle dress is to die for!

beatrice | Reply

swooooooon. beautiful hair, makeup, dresses, photography…everything!!!

Elizabeth M. | Reply

The flowers are lovely! I’m getting married in NYC this year and will definitely check the florist out. Thanks for the heads up.

Lindsay Grace | Reply

Only word coming to mind is gorgeous. What a talented group of vendors.

Marija | Reply

a great selection of dresses – they all look so romantic and flattering!

emilie inc. | Reply

Simply jaw-dropping gorgeousness! Love the dresses, the photography, the setting. Stunning! Bravo!

Hitchdied | Reply

Love the sitting/standing on the desk. Must be some high ceilings!

Katie Jane Parker | Reply

That ruffle dress is amaaaaaaazing.

Michelle {Things I Love} | Reply

Since I bought my wedding dress in early February, I haven’t had ANY dress envy. After reading this post, I have experienced it no less than 3 times.

Melissa M. | Reply

The hair styling is absolutely fabulous! Love everything.

Alison Kelly | Reply

The sheer headpiece is to die for. Loving it HUGE!

salina | Reply

Who makes those shoes? I’m looking for something similiar for my big day. Beautiful post!

Kirby | Reply

This is amazing… simply amazing!

rebekah | Reply

does anyone know the designers of the dresses? I went to the bridal salon website, but it could be quite the hunt to find the designers…

claire | Reply

I think a couple of the dresses may be Douglas Hannat?..although not the ruffle gown, I dont think

claire | Reply

ruffle gown is Marchesa x

Erika | Reply

i posted today’s blog about this post of yours! – hope you check it out :o)


Julie Hill | Reply

Fabulous Hair!!

Flgroe Studios | Reply

Beautiful! Like a lovely lookbook for wedding dresses!

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